Post by sumaiya12 on Nov 2, 2024 12:45:38 GMT 6
Google and other search engines use a content ranking algorithm to ensure that users receive relevant answers to their queries. But to ensure that authoritative sites appear at the top of the search results, you must first evaluate their quality.
What is “link juice” in SEO: what does it affect and how to improve it
Content
One of the main quality criteria is the content writing service
link profile. Search engine algorithms only need to scan backlinks to understand how interesting the project is to other resources. If the profile has many mentions from quality sites, this adds points to the resource's ranking.
Building an organic profile can be difficult because some niches have a very limited number of donors. Therefore, webmasters may shift their focus to low-budget link-gaining methods, but these are not always beneficial.
1. What is link juice (link capital)?
There are many specific terms in the SEO niche, and some of them may be unfamiliar to site owners who simply monitor the dynamics of positions and do not want to spend time analyzing the features of content ranking.
One of the important terms associated with link building is Link Juice. You can find many different definitions of it, but most of them are not very clear to those who have not encountered SEO terminology before.
Link juice is a share of a project's authority that is transferred when it creates link connections to another resource. That is, each donor transfers a portion of their trust to the recipient.
The value of each backlink is different. The final evaluation of the link by search engine algorithms is influenced by a large number of factors. Even if you put a link from two projects in the same niche, the benefit from them will be different.
To better understand how this works, let's look at a visual example. Imagine that there is a car park with 20 cars from different manufacturers. Until we see the technical condition of the vehicles, they are all the same from a practical point of view. But when the brands, characteristics and capabilities of each car are known, we can understand which of them is more attractive. The situation is similar with link juice. All links are part of the profile, but each of them brings its own profit.
In ideal conditions, site owners create link connections to projects that can pass on a lot of Link Juice. But in practice, things are different because this metric is difficult to measure. Therefore, project optimization is highly questionable.
1.1. Internal
Web pages of one project are linked to each other to distribute link juice. Internal optimization is no less important than external. If a project has a good link profile, but there are problems with the URL structure or content loading speed, it may receive less visibility than when there are no questions about the quality of the site.
With the help of internal interlinking, you can distribute the link capital to strengthen the necessary addresses and make them visible to search engine algorithms. In this case, the site owner keeps the situation under control, but with link building everything is much more complicated.
The purpose of link juice is to help saturate the necessary pages and remove addresses that are not important for search engine promotion. For example, a contact page is only useful for a certain percentage of the audience and will not be ranked.
Webmasters need to pay attention to internal link juice to get more value from interlinking. If you create links between pages without a clear strategy, there is no point in doing so.
Internal linking is no less important than external. But webmasters very often do not pay due attention to this issue. As a result, the project does not fully reveal its potential.
1.2. External
External Link Juice is formed with the help of backlinks. Each donor transfers a share of his authority to the project he refers to. It is from such connections that the trust of the site is formed.
If the project is doing well with internal optimization, the result of promotion depends on the quality of the link profile. Therefore, it is very important for the site owner to pay attention to creating links with authoritative projects.
If a webmaster focuses on free directories, forums with minimal moderation, and other low-quality sites, such links may not be passed on to SEO Juice.
2. What is link juice action?
Link capital is one of the main criteria of project quality for search engine algorithms. If two projects are optimized approximately equally, the fate of the ranking can be decided precisely thanks to backlinks.
Google representatives have repeatedly said that they are against any link exchange schemes, but in practice, most projects feel good in search results with SEO links.
But still, you shouldn't focus only on SEO Juice. Domain metrics should be taken into account when evaluating a donor, but along with audience activity, content quality, and behavioral factors.
It is also worth remembering that search results are dynamic, and the situation can change almost every minute. The same situation is with the core of the ranking algorithm - Google periodically releases an update to make the results better.
Therefore, it is necessary to keep the situation under control and monitor the dynamics of the link profile in order to spot problems in time. If the domain weight in the eyes of Google algorithms begins to decrease, the project can quickly lose visibility.
3. How does link juice work?
To better understand what link juice is in SEO, we need to delve into the issue of content ranking. The problem is that even experienced webmasters don’t know exactly how Google ranks search results.
SEO specialists assume that the algorithms use a point system. For example, if a project is doing well with incoming links, it gets several points to its rating.
One of the most important criteria for evaluating a website is domain authority. Each domain name has a trust that reflects the quantitative value of authority. Search engine algorithms use it to compare projects.
Domain Rating is sometimes defined as the combined PageRank of all pages. So each web page has its own rating, and it is this rating that determines how much link juice it can pass on when creating links to other projects.
Imagine there is an empty glass on the table and 3 bottles of juice, each of which is only 10% full. The more bottles you can use, the fuller the glass will be. With the transfer of link juice, everything works the same way, if the donors are high-quality.
The stronger the page in terms of link weight, the more juice the recipient can get. But in practice, this works much more complicated than it sounds in theory. For example, Google's algorithms may not pass on juice if they suspect manipulation.
In theory, to transfer link juice from one page to another, you need to link them, but everything depends on Google's assessment of the connection. Back in 2009, Google representatives said that redirects from abandoned domains do not always work and you should not count on transferring link juice in 100% of cases.
Therefore, webmasters cannot actually see whether authority has been transferred from the donor to the recipient. This can only be concluded by indirect signs.
4. Where does it come from?
Internal link juice is formed through interlinking, and external - through backlinks. If the project is doing well with both, and the search engine algorithms have no complaints about the content, the site can get a boost in the search results.
The link capital of a domain can change significantly over time, so when a webmaster chooses domains to build link connections, it is necessary to correctly assess the prospects. If the project only loses links, there will be no benefit from backlinks from it.
If we imagine that we are talking about a site that meets Google's quality criteria, then in the cases described below, link juice should be transferred without any problems.
4.1 Pages relevant to your site
Creating a link on an external project is not a problem, but you need to clearly plan the steps that will help promote the site in organic search results. If you choose a low-quality strategy, there will be no result.
Therefore, it is important to place links from pages relevant to the content of the final URL. That is, if a project about smartphones links to a store that sells phones, there will be no questions about such a connection.
4.2 Pages with high PageRank
Unfortunately, in 2023 it is impossible to see the current PR of a page because Google has restricted access to this data. But it is known for sure that the PageRank algorithm is still part of the ranking core.